Organizations that don't effectively employ technology as part of their core business strategy get left behind in today's economy. Third Reef helps you understand the technical playing field on which you operate, partners with you to create an informed strategy, and advocates on your behalf with vendors and stakeholders. Our consulting approach blends deep, hands on technical expertise with a focus on user/customer experience optimization to achieve business goals. We draw on this to help clients with a diverse range of challenges, including:
Third Reef can help you transform a problem into a well designed solution using the same design thinking techniques we rely on for our implementation projects. This enables you to assess your project's ability to meet customer and business needs at any point in time, whether to validate an idea before writing code, or inform your response to a changing market long after launch.
Third Reef helps clients understand how well they deliver technical solutions, across internally built products, integrated/purchased products and technology processes. We map your customers' journeys through your technology portfolio, uncovering opportunities and risks at each touchpoint along their path. Using this map, we build a framework for next steps, including metrics to measure success. Where touchpoints are a result of internal efforts, we help you evaluate the effectiveness of the processes used in their development and delivery.
Third Reef helps organizations gain an objective understanding of the quality characteristics of their existing technical implementations, with recommendations for remediation options where risks are discovered. Whether you need to plan integration strategies for an M+A transaction, evaluate technical risks after a leadership change, or guide the transition of code ownership among teams, our ability to lift the hood on your code-base, architecture, and vendor portfolio helps you avoid surprises.
Third Reef can help you understand customer behavior at all levels of your sales funnel, and create actionable, measurable recommendations for improving profits. At each stage of the funnel, we create experiments to increase the number of conversions to lower levels. These experiments span everything from adjusting targeting based on updated customer personas, to data-driven content marketing strategy for building deeper, value-driven connections with leads.
Experience building high quality technical solutions gives Third Reef the knowledge necessary to recognize the strengths and weaknesses of your technical landscape from a variety of perspectives. By lifting the hood to understand the architectural foundations of your technology portfolio, we can show you how a solution lacks fit, is outdated, or poses risks in other ways. Technical skill also enables seeing potential for value innovation by combining elements of your portfolio in ways that may not be apparent.
User/Customer experience is now recognized as a fundamental driver of strategy. We pair an understanding of your business model with research into your customers behavior to uncover where pain points are hurting revenue. These pain points are then examined and measured, forming a baseline against which experiments in value innovation can be conducted. This puts clients in a position to iteratively improve their performance with customers, with metrics that help determine ROI for individual changes.
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